The Palomar project had a goal of creating designs that broke away from the stereotypical “abuse help” organization. Messina Chapman (C/W) and I (A/D)also had a goal of highlighting a service that Palomar offers yet consumers are not overly exposed to such. This led us to choosing stalking and cyber-stalking as our main focus when creating for Palomar.
The program that was used for creation on art direction was completely Adobe Photoshop, and the images chosen can be found from Unsplash. In this campaign you will see our work spanded across multiple forms of media. From social, print and ambient forms of advertising, we wanted to provide our “client” with what we believed to be the best that we could create given our skills.
First, we will be looking at the Palomar ads related to Cyber-Stalking.